The Seed & Signal Experience

Seed & Signal helps purpose-driven organisations embed sustainability, reduce risk, build understanding and demonstrate impact with credibility.

Organisations today face mounting pressures: From sustainability reporting and compliance, to reputational risks in human rights and modern slavery, and challenges proving impact to stakeholders and the community. Many know what they "should" be doing - but struggle with the "how." 

That’s where Seed & Signal comes in. We cut through complexity with clarity, turning commitments into action and intention into impact. Our work bridges strategy, risk management, communications and training: building trust, resilience and long-term value.

Founded by former diplomat and sustainability advisor, Heather Chai, Seed & Signal brings over 15 years of cross-sector leadership across Australia and the Indo-Pacific. Our work is grounded in systems thinking, deep regional insight, and a commitment to sustainable, inclusive development. 

𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐮𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭

Applied & Practical - We go beyond frameworks to provide step-by-step guidance on embedding sustainability & human rights.

Human-Centred - We keep people at the core of sustainability & risk.

Globally Credible - Accredited in the UNDP SDG Impact Standards, we align strategies with a leading impact framework.

Bridging Strategy + Impact + Storytelling - We combine sustainability, social risk & communications, integrating them seamlessly.

Call or email us to book a complementary consultation today.